Over-hype Branding

Let me get you up to date on what I like to call "over-hype branding". It is basically the act of publicizing something so much that suddenly that something becomes worth millions more than it would be worth normally. For example, the Apple iPhone which was selling for $600+. Call me smart but what is the big deal about the stupid phone? Sure, it has a motion sensor. OH MY GOD! Gotta have that! LOL. I like my Blackberry Pearl just fine. I got it free with a T-Mobile plan that I saw advertised on Yahoo! homepage. I got my fiance an older Blackberry on a barter deal also and she is aesthetic with it. We don't need a video game system embedded in a phone. Useless is what I like to call the iPhone.

People went crazy. They were standing in line for days camping out just to come by one. Then they couldn't even get service! It is just a phone. Without the hype it is nothing more than a circuit board and prove screen. Get serious. That $600 could have paid someone's rent.

Over-hype.

Now, the question on the minds of marketing execs everywhere is how to go about getting that type of hype. It was so played out that stock shares go up in companies when people grasp apart the iPhone and discover who helped form parts.

Taking it to a new level would be to ask "how do we over-hype DRTV in such a way? " How does a DRTV company gain that type of popularity? If you look at it, the purchasers of such over hyped items are the younger crowd.

My thought brought me to the idea of getting the younger generation alive to in the DRTV biz somehow. Word of mouth is the most powerful marketing you can have. Pair that with the overpowering need for location and popularity from your peers and you have loyalty for the brand. It is like gang loyalty. You don't question why the item is a big thing and you have to have it. Unprejudiced like you don't question why you are valid to a gang. It doesn't even cross your mind.

So how do we get the younger generation enthusiastic in DRTV? Celebrity status of course! What kid or teen does not keep an eye on celebrity updates and have a need to be that popular? So you simply offer the kids a chance at becoming one of those celebrities. A highly successful DRTV company should have some major connections. They can create some incentive package with a sponsor or advertiser in exchange for getting the chosen kid a main part in a hit indicate or a recording contract, etc...

Now where the kid comes in. Each kid/teen will be passing the word of mouth to everyone they know. News spreads like wildfire. The news they are spreading is "watch this display and this explain between these hours. Look for a message in order to get your chance at becoming the next celebrity". There you have a HUGE younger following watching television. Now you have a reason to go to your advertisers who target the younger generation and say "Hey, we have millions of kids watching. How much do you wanna pay for advertising? "

Now by this time, you have millions of kids watching shows that are great. Shows on prime time that people love, but peaceful not as many viewers as they want because kids normally would rather be out with friends or on the internet. By doing it this contrivance you will have a expedient amount of new loyal viewers for that great explain that they never knew about or never cared about knowing about.

You have just created a boost in the DRTV industry and all it took was a little thought.

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